IS SOCIAL MEDIA DRIVING US INTO DEBT? / AD
I’m addicted to social media. As an influencer, it might be seen as slightly more acceptable because it’s an integral part of my job, but an addiction is an addiction nonetheless. There is little doubt that social media can be fantastic; it is one of the greatest platforms to share ideas, comedy, personal stories, connect people and is a useful tool for marketing. Essentially, it's the reason I'm able to live out my day-to-day life. However, there is a flip side to this, and social media is also one of the most damaging aspects of our generation.
Social media has fast become a “quick and easy” way for influencers to make revenue through advertising products and experiences. Long gone are the days when our feeds were full of fun, impromptu selfies, candid holiday snaps and experiences that were all the better for not being filtered. The expediential growth of social media has resulted in our feeds being consumed by materialism, with the gloss of a variety of filters.
Such enhanced depictions can lead to many people feeling inadequate. Clothing items, beauty products, airlines, hotels - you name it, influencers can and will promote it. In short, this is leading to people believing they need to live an unattainable lifestyle, encouraging people to try to emulate their favourite influencers, and in doing so spend a fortune on clothes, holiday destinations and bars or restaurants. This pursuit of perfection is expensive and ‘influencer envy’ can really take its toll on people’s finances, not to mention mental wellbeing.
What I would encourage my lovely followers to remember is that, influencer’s lives may seem effortlessly glamourous, but always bear in mind that most of us are fortunate to be gifted the majority of products and experiences. I certainly couldn’t afford to pay for a new wardrobe every month, or regular jaunts abroad, and hate to think that young people are putting their financial future in jeopardy in pursuit of the perfect Instagram life.
I believe that it is my responsibility to help spread a positive message on social media, and make sure that I present a realistic lifestyle with a responsible attitude around spending. That’s why I’ve teamed up with Barclays to talk to you about money - that thing that makes the world go around - but most have very little of. To help combat social media spending, Barclays has done some research on this topic, which shows that over half those interviewed admitted their bank balances would be in better shape without temptation from their social feeds – which comes as little surprise to me.
With responsible social media activity high on my priority list, I have worked with Barclays to give you some advice to help you save your pennies and not give into ‘spendtation’ on social media. So raise your hand if you’d like to know a few tips on how to still enjoy social media, but also save a bit of extra cash too? If so, stay tuned for my next blog post!