HOW AND WHY TO CREATE A BLOGGING MEDIA KIT
Whether you're a novice, or a fully fledged blogging guru, one of the main common interests is an increase in exposure and potential collaborations with brands. There are so many amazing opportunities that arise but naturally, you'll need to prove why you are the right person to be a part of a certain campaign or project. Rather than an excruciating amount of back and forth by email, a tool that's becoming increasingly more popular - and dare I say it, necessary - in the blogging community is a personal media kit.
WHAT IS A MEDIA KIT?
Think of it as a blogging CV; it’s a document that you would send to prospective brands or PR's who you want to work with, or who want to work with you, so that they have an at-a-glance document of your branding/image, stats, skills and potential suitability. It’s your chance to summarise your online presence in one place in order to market yourself to prospective clients.
MY MEDIA KIT
(accurate as of April 2018)
I personally created mine on Canva because it seemed like the easiest tool to use that also gave me the ability to create something unique that will hopefully set you apart.
HOW TO CREATE A MEDIA KIT
Even if, like myself, you have limited design skills, there are always simple ways to create something really effective. If you're a pro at using design software such as Photoshop then you'll have the ability to create something from scratch that is completely yours and completely inline with your branding, but even when using pre-made templates, you can still make tweaks to make them suit your brand. Before that, first you need to think of what key elements you want to highlight in your media kit and pick / design a template that will showcase those things in the best way - e.g. predominantly imagery / text?
FREE MEDIA KIT TEMPLATES
Canva offers many modern, stylish templates for a variety of different uses but many are specifically created for creatives like bloggers. The large majority of them are free and you can either just edit a pre-made templates or make tweaks, like colour changes, to make them more suitable to your brand image.
MEDIA KIT TEMPLATES TO PURCHASE
There are lots of different ways to get your hands on a template. You can reach out to designers that specialise in creating great media kits, but another easy go-to place is a site called Creative Market.
Another key thing to remember is to create something that can easily be updated. Don’t ask someone to design your media kit for you in Photoshop if you don’t know how to use Photoshop yourself because there's a large chance you might need to urgently update it one day and send it out to an important brand who wants to work with you.
WHAT TO INCLUDE IN YOUR MEDIA KIT
Depending on your goals with your blog, your media kit is going to include different things. However, some things should be on there no matter what:
- Your blog’s name
- Your blog’s logo (if you have one)
- Your blog’s URL
- A quick write-up about your blog’s mission / purpose
- Your name
- Your photo
- Contact info (typically just an email address)
- A short bio
- Monthly page-view / user stats
- Social media subscribers (if you don’t have a ton, just lump them into one number rather than dividing them up by site)
- Demographic of your followers / readers
As you'll see above, mine also includes example of my photography and writing to give brands a quick snapshot of what to expect.
I really hope this was helpful to any of you looking to create your own media kit. If you've got any questions, or if you'd like me to design a media kit for you, feel free to get in touch!